Malcolm Packer has been part of the UK's leading kidney cancer charity since 2007 in a pr, marketing and communications capacity. From there in 2013, his role expanded as he became Head of Charity Affairs and Communication, touching all areas of the Charities business, which included creating their annual Kidney Cancer Awareness Week in 2014 and building their annual kidney cancer patient survey into a bedrock for patient information. Malcolm was an integral part of the team that worked across 6-years to secure a commission for the National Institute for Health and Care Excellence (NICE) to produce the first ever clinical guideline for kidney cancer in England and Wales. The 'Kidney Cancer UK Accord' consisted of leading UK surgeons, oncologists, clinical nurse specialists, patients, and carers, and included the commissioning of an in-depth two-year service quality audit of over 18,000 kidney cancer patients, using data from NHS Digital. This is believed to be the largest such kidney cancer audit conducted at the time. In 2023 Malcolm became Chief Executive Officer of Kidney Cancer UK.